Sportsbook Affiliate Weekly - NBA Playoffs

It’s all about hoops in this week’s article of Sports Affiliate Weekly as we discuss on how to maximize your traffic during the NBA Playoffs. The NBA is the second biggest sport bet on in North American, a distant second behind NFL football betting. As the playoffs heat up so does the action at the sportsbooks as fans and gamblers look for the best odds to place their bets. In this article we will talk about how to prepare your site for the NBA playoffs and some great keywords to target.

When it comes to the playoffs it brings a whole new crowd to the sportsbooks increasing traffic and revenue. As an affiliate we have to convince these sometimes novice users about online sportsbooks. In all of my content articles I add a small part of informational advertisement. This day in age people tend to tune out the site wide banner, adding a small section of text promoting a special bonus, easy deposit method or other sportsbook promotions can be a way to increase conversions. After reading a few articles a visitor will have taken in enough advertisement to maybe check out the sporstbook you are trying to push.

What are people searching when trying to bet on the NBA Playoffs?

During the playoffs an increase in betting searches is always seen in Google trends. These keywords include;

Betting odds, point spread, betting lines, betting tips and picks. All of these keywords have a fair amount of competition but open for affiliates to rank high in. The Playoffs give us additional keywords to target that can get a good number of searches with little competition. A great way to steal some easy traffic is by targeting Series. For example targeting “Western Conference Finals odds” a long keyword like this is easy to rank high in and can also produce a good volume of traffic.

This year’s playoffs should be very exciting and full of storylines. Round one playoff matches are as follow;

Eastern conference

Chicago Bulls vs. Indiana Pacers
Miami Heat vs Philadelphia 76ers
Boston Celtics vs New York Knicks
Orlando Magic vs Atlanta Hawks

Western Conference

San Antonio Spurs vs Memphis Grizzlies
Los Angeles Lakers vs New Orleans Hornets
Oklahoma City Thunder vs Denver Nuggets
Dallas Mavericks vs Portland Blazers

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