Social networking and sports betting SEO

Whether social networking is a fad, a mainstream phenomenon or the very future of the internet, one thing is certain about it: it’s here, it will stay and SEOs are already incorporating it into their overall strategy.

How much value is there in social networking for sports betting operations though? Let’s take a look at social bookmarking (digg, reddit etc.) first. The intended purpose of these social networking operations is to allow people to share their bookmarks, thus giving birth to clusters of interests, within which people are pretty much guaranteed to find relevant articles and links to various resources they are highly likely to value. While the intended purpose is lofty one indeed, things sometimes get lost in execution and that is exactly what happens in social bookmarking. The amount of spam that hits social bookmarking websites is higher each day, threatening to bury the whole shebang under piles and piles of self-promotional, meaningless bookmarks. There’s another problem with the setup too: the much-hyped traffic burst which some publishers boast to attain through social bookmarking only comes if a post gets featured on the homepage, it only happens for a short period of time and it yields mostly useless traffic which is little more than an ego booster for the webmaster whose site it concerns. Why is social bookmarking traffic useless? Because as a sports betting affiliate, you’re interested in conversions and not in people who jump in after having checked out a piece on the world’s largest pizza, or the 10 weirdest pictures from Russia, hungry for some more similar-caliber ‘entertainment’, and like it or not, that’s exactly the sort of traffic that sites like Digg and Reddit will deliver to your doorstep. If you decide to join the self-promoting masses and bookmark a few of your promotions or an article or two off your own website, you will just not be able to compete with the type of typical web-junk that I described above.

Social networking sites like Facebook and Twitter are a different piece of pie though. These sites actually allow you to target a social group interested in what you have to deliver. The only problem is that sports betting is not the easiest vert to promote through social networking either, and there’s one more thing: social networking promotion takes a lot of time and effort. You can’t just toss up a profile with a couple of links to some of your promotions and expect them to drive traffic to your pages. Social networking is like many of the online RPGs built to hog up as much of the user’s time as possible. If you intend to be a successful social networking marketer, you can’t stay on the sidelines and not get fully involved. You need to dive right into the fray and you need to like what you’re doing otherwise you will simply not find it within yourself to spend the required amount of time doing it. Like so many other things, if you’re not fully committed, your social networking efforts will only be met with failure.

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