Make use of Live Lines on your Site

Unlike the regular affiliate industry within the gambling sector, is it advisable that sportsbook affiliates (also known as sports betting affiliates) utilize the use of adding live lines to their website. A live lines comparison tool is an excellent way to show your members the different odds offered by the different gambling outfits.

Odds provided by the sportsbooks

The live lines that are promoted on affiliate websites generally are provided to the affiliate in XML format or frame-based format. The Sportsbooks responsible for allowing the live lines generally compile the lines themselves using the lines team (the odds setters) which are employed by the sportsbook themselves. Some of the smaller outfits who cannot afford a lines maker for each sector tend to use a supplier such as DonBest to feed them the lines and once given they will check the lines and then make them live for their members to view.

It is also common practise for Sportsbooks to offer different odds and limits based on the player’s history, and for this reason gamblers like to shop around and use non-bias sports betting portals as a place to view the available lines. Odds comparison websites do make serious profits for the affiliate.

Live Lines provided in iFrames

Adding live lines to your website in iFrames is a simplier option to the novice affiliate, however by doing so it is normally set to a particular brand and doing the comparisons is not an option. The iframe live lines are normally provided in a table 500 pixels wide by about 1,000 pixels in height which sits nicely within any page of the site. Bodog, BetUS and SPORTSBETTING.COM among others are some affiliate programs which provide live lines to their affiliates in this format.